he core driving force for development in 2025 is policy dividends
The core driving force for development in 2025 is policy dividends - deepening the national fitness strategy, and the "14th Five Year Plan" for sports development encourages the development of emerging sports projects- The local government supports the construction of Pick Stadium through the 'Community Sports Space Upgrade Plan'. 2. Consumption upgrade and health awareness - The demand for lightweight and low injury sports among the urban middle class is increasing, and the per capita consumption of a single game of badminton (20-50 yuan) is lower than that of tennis- The exposure of platform related content such as Little Red Book and Tiktok has increased by 300% annually, promoting the formation of "fashion sports" label. 3. Cross industry integration - Sports equipment manufacturers (Li Ning, Hong Shuangxi) have launched exclusive product lines for Pickball, with a market size expected to exceed 100 million yuan by 2024- Real estate and cultural tourism projects introduce Pickball as a supporting experiential format to enhance the attractiveness of the scene.
